The fair was created in 2001.
It took place on the port of Saint Malo, Espace Dugay-Trouin, in 2001, 2002 and 2004. This year it will be at the Espace Encan in La Rochelle.
The fair was acclaimed by over 80% of the visitors, a majority of women, top socioprofessional category.
9000 visitors in 2004
Vivre Côté Ouest is organised by the Express-Roularta group, which means that it will be present in all of their press: Maison Magazine, Maison Française, l`Express, Atmosphères, Côté Sud, Côté Est, Côté Paris... and of course, editorials in Côté Ouest after the fair.
A poster campaig, radio and various press and TV partnerships to support the event : France bleu La Rochelle, Sud-Ouest, and France 3 Ouest.